Organized since 1977, the Hong Kong Young Fashion Designers’ Contest (YDC) aims to cultivate and promote a new generation of fashion design talents for the local government and fashion industry, whose idea will further enhance the image of Hong Kong as a fashion design centre.
How you give a hand to show your support to others? There is a digital and creative way to do it.
Exerting leverage of the HKTDC’s global connections, FASHIONALLY aims to promote Hong Kong’s young fashion design professionals by presenting them to fashionistas, fashion buyers, trend scouts and stylists around the world. It is a place to connect, to share information, and to get inspiration.
YDC exhibition was held in early 2014. Creativeworks was honored to participate in this event. With the concept of “give a hand”, we and our two partners decided to merged digital & interactive technology into social media marketing, create a device named “Pop-up photo booth”.
API Integration
Application Programming
CMS Design & Integration
Interactive installation
Location-Based Marketing
Ongoing Support
Photo Booth
Research & Planning
Social Media Strategy & Management
User Experience (UX) Design
Interactive installation
Through the device, users can take a photo to “give a hand” as a support to the designers. The campaign fully showcases the about of digital PR campaign, which is playing a more prominent role in nowadays marketing.
Tap at the bottom of the device to start taking the photo in your own gesture of “giving a hand”.
Then scan the QR code or go to the link provided with your smart phone.
You can add filters and create your own words to show your support in the photo then share it through social media platforms.
Once you “like” the official Facebook page, you can get a printed version of the photo from the device.
The pop-up photo booth has won much popularity in the YDC exhibition. More than 3,000 photos were generated during the exhibition and over 2,000 facebook likes were gathered. Moreover, there were more than 520,000 people visiting the page, which has enlarged the influence of the event greatly.
2,000+
Over 2,000 new Facebook likes were collected
520,000+
More than 520,000 pageviews to the campagin website
3,000+
More than 3,000 photos were generated and printed